Swift is a very good singer-songwriter; what set her way above any of her peers was/is the marketing operation that surrounds her. Comprehensive, inclusive (in multiple senses), and highly psychologically targeted with a deep knowledge of its demographic and how to appeal to it. The only parallel I can think of close to its level is the …
Swift is a very good singer-songwriter; what set her way above any of her peers was/is the marketing operation that surrounds her. Comprehensive, inclusive (in multiple senses), and highly psychologically targeted with a deep knowledge of its demographic and how to appeal to it. The only parallel I can think of close to its level is the Kpop industry; though their appeals are different. In a sense, the massive money-haul of Swift's recent efforts are a fruition of many years of work on the marketing front, as their targeted audience grew up and became prosperous enough to travel and spend huge to be with Swift and "their people".
Swift is a very good singer-songwriter; what set her way above any of her peers was/is the marketing operation that surrounds her. Comprehensive, inclusive (in multiple senses), and highly psychologically targeted with a deep knowledge of its demographic and how to appeal to it. The only parallel I can think of close to its level is the Kpop industry; though their appeals are different. In a sense, the massive money-haul of Swift's recent efforts are a fruition of many years of work on the marketing front, as their targeted audience grew up and became prosperous enough to travel and spend huge to be with Swift and "their people".
Spot on. She writes some very good songs, but her marketing acumen is on another level.